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What are the requirements for becoming a Qualified Individual?

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To become a Qualified Individual in the Google Advertising Professionals program, you'll need to accomplish the following:

  1. Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.
  2. Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days.
  3. Build and maintain at least US$1,000 (or your local currency equivalent) total spend for your or your team's My Client Center account during the 90-day period. To prove your experience with AdWords, new MCCs must manage accounts that spend on 60 days out of a 90-day period. Once you meet this requirement, you need only to maintain the overall 90-day spend threshold.
  4. Link your MCC account to your Google Advertising Professionals program Company account.
  5. Pass the Google Advertising Professional Exam. We suggest that you take the exam after you meet the above requirements. However, you can take the exam at any time.

Account spending that took place in an individual account prior to its linking with your MCC does not count toward your managed client spend requirement for program qualification. The 90-day period for accruing client account spend commences at the time the account is linked to the MCC.

Please note that you must have met and/or be maintaining all requirements concurrently to become a Qualified Individual. So, if you have not yet passed the Exam by the time you reach the 90-day minimum managed spend requirement, you must still be maintaining that spend level (at least US$1,000 - or your local currency equivalent) when you pass the Exam.

See our requirements for becoming a Qualified Company.

Learn more about linking your MCC to your Company account.

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